My name is Kunle, I run a digital marketing agency in Lagos, but I hate it. I hate digital marketing. It’s stressful, inconsistent, confusing, competitive, consuming, mentally draining, and sometimes straight-up stupid. Honestly, I just wish people would stop.
Yo yo yo!!! I’m just kidding!!! This is supposed to be a marketing email, and the “experts” say I should grab your attention in the first few lines. Hopefully, that worked because what I’m about to share could change your business forever.
Naturally, I’m a terrible salesperson—because I can’t tell a lie. And that’s the truth.
But here’s the thing: I’ve been tasked with writing 10 sales copies for Digifix this quarter, with a 10% conversion rate as the goal. No pressure, right?
So, I need your help. At some point in this email, I’ll have to sell you something—and when that moment comes, I’m counting on you to say yes.
So as we dive in, here’s a little hack to spot any copywriter’s exaggeration in this email—and to understand me better.
Whenever I bend the truth just a little, I have a habit of ending my statement with “and that’s the truth.” Watch out for it.
The challenges businesses face with digital marketing are almost always the same—nothing unique. They struggle with staying consistent, keeping up with trends, researching the right keywords, and creating content that’s both keyword-rich and genuinely informative.
That’s hard!
You know what’s harder, though? Being invisible.
But you’re in safe hands. You don’t have to stress over digital marketing or the endless headaches that come with it. The smart minds at Digifix have it all figured out—so you can focus on what truly matters: growing your business
Here’s what I mean:
How One Google Search Turned Into Millions: The PRA Insurance Success Story
Jumoke wakes up one Tuesday morning and decides it’s better to use the services of an insurance broker to get the best offer for a comprehensive cover to secure her new whip (car). She picks up her phone, goes to Google, and searches for “insurance brokers in Mende” because, of course, she’s a mainland baddie who resides in Mende, Maryland. The search results show PRA Insurance Brokerage Firm on the first page because, come on, who checks page 2? PRA is a client of ours who has leveraged the power of SEO, and now they are reaping where they sowed. Jumoke didn’t only discover their brand organically; she also bought insurance from them and has referred tons of friends and family ever since.
Before PRA came on board with us, their strategy was built fully around on-field sales executives, many of whom were lazy and unproductive, driving the revenue of PRA into the mud. But after our partnership, PRA is not only ranking for high-intent keywords, but they are also raking in millions in revenue through high-quality, eligible leads pouring in organically via search engines. Additionally, the good-looking and functional website we crafted for them has made it easy for them to both earn and keep customers’ trust.
We did all of this for free, and that’s the truth because we love digital marketing and the results it brings when properly done. The great people at PRA are forever indebted to us, and they even show their appreciation by sending us a little something on the first of every month. They have this fancy name for it—RETAINER.
How Pella Global Won Big with SEO
I was at the head office of one of our biggest partners, Pella Global Services Limited, at Igbo Efon, Lekki, Lagos, when this gentleman walked in with excitement written all over his face. “I’m Eric,” he said to the front desk and asked to see the person in charge. The beautiful lady at the front desk took him to the manager in charge, where he started explaining how he found Pella Global through their website (which we created for them) when he was searching for a finishing company near him on Google (which we optimized for them). Mind you, Eric resides in Chevy View, a stone’s throw from Igbo Efon.
He shared his past terrible experiences working with incompetent hands who had consistently messed up his projects. He hadn’t realized how close the solution was until he made that Google search. Mr. Eric confessed that once he found Pella Global on Google, he took his time to explore the website and check out past projects. He felt some inner peace with what he saw. However, he admitted that due to his past episodes with fraudulent businesses, the final activity that cemented his trust in the brand was when he came to the office, and the brand’s online story and appeal matched its offline activities and office aesthetics.
Mr. Eric didn’t only make the ₦405,000 deposit for the generator pergola he needed at that moment—he became one of the brand’s biggest customers and promoters. He went on to refer his friend, who happens to be a project manager for one of the biggest construction firms in Lagos. They sealed a partnership with Pella Global that ensures every finishing job required by that firm is automatically given to Pella Global Services Limited.
Guess who has been at the center of all of this? Digifix. For the past eight years, Digifix has been helping businesses in Lagos, Lekki, Yaba, Ikorodu and across Nigeria achieve online success through high-converting website design and powerful SEO strategies. We’ve worked with brands across multiple industries, increasing their visibility, attracting quality leads, and driving real revenue growth.
If your business is struggling to get seen online, you’re leaving money on the table.
Call me directly at 09152032581, and let’s discuss how we can help you set up a functional website that gets you seen and drives revenue growth.
No gimmicks. No over-promises. Just results.